Beyond MeatImpossible Foods
Bullish on fake meat? Taking stock of Beyond (BYND), Impossible, and herd of competitorsSeptember 26, 2019
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Beyond Meat’s IPO demonstrated massive investor interest in the niche of plant-based products. In advance of a likely Impossible Foods IPO, here’s a review of the market, and an ESG assessment of key topics including Customer Welfare, GHG Emissions, and more. GHG Emissions is a particularly important data point as an enduring source of demand may prove to be consumers who enjoy meat but are concerned with climate change.
- Customer Welfare: Are plant-based burgers “healthier” than meat? Does it matter to consumers? Is there a regulatory overhang?
- ESG performance, including GHG Emissions, and examining carbon footprint as a driver of consumer behavior
- Comparing Beyond and Impossible’s taste tests, valuation, and more
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